Go Direct Solutions

About the project

Originally this project was not intended to be rebranded. However, before starting any of the other design projects, it was obvious that the brand identity needed some work.

Client location:
Mississauga, Ontario, Canada

Some of the considerations

This was the original brand identity. The client was initially looking for some website work and also to have the JPEG image of their logo cleaned up for high resolution. When I showed them the areas that I found problematic, they agreed to redesign the logo.

The client has been a delight to work with throughout the process. Though I have one regret about this project, I did not manage to convince them to move beyond the GD initials. In their business, Go Direct is a great name. However, if your logo says GD, your customers will think of you as GD, not Go Direct.

Big ideas

Reality is only a consensual hunch.
Lily Tomlin
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