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Health + Vitality Centre

[vc_row padding_top=”0px” padding_bottom=”0px”][vc_column fade_animation_offset=”45px”][vc_single_image image=”163″ img_size=”full” alignment=”center”][/vc_column][/vc_row][vc_row padding_top=”0px” padding_bottom=”0px”][vc_column width=”2/3″ fade_animation_offset=”45px”][vc_column_text]We were contacted by a colleague to provide assistance in  a web design project that had” gone off the rails”.  The development team had done an exceptional job in content development for the site, providing a rich reference resource for the patients. However, the client was unhappy the design and presentation of the content.

In scoping the project we determined that the core identity of the clinic was not resonating with their brand goals. and as a condition for proceeding with the job we asked to be able to also do a complete rebranding of the business.

After overcoming the client’s initial hesitations, due to extra cost and her prior investments in the existing brand, we went ahead.[/vc_column_text][/vc_column][vc_column width=”1/3″ fade_animation_offset=”45px”][mk_custom_box bg_color=”#eaeaea” border_color_style=”single_color” border_color=”#cecece”][vc_column_text]Health and Vitality Centre
Functional Medicine Clinic
Los Angeles, California.
[mk_font_icons icon=”mk-icon-check-square” size=”small”] Re-branding — Corporate Identity
[mk_font_icons icon=”mk-icon-check-square” size=”small”] Brand consulting
[mk_font_icons icon=”mk-icon-check-square” size=”small”]Website design
[mk_font_icons icon=”mk-icon-check-square” size=”small”] Information Architecture
[mk_font_icons icon=”mk-icon-check-square” size=”small”] Video editing
[mk_font_icons icon=”mk-icon-check-square” size=”small”] Business Collateral design
[mk_font_icons icon=”mk-icon-check-square” size=”small”] Product packaging design[/vc_column_text][vc_column_text][/vc_column_text][/mk_custom_box][/vc_column][/vc_row][vc_row padding_top=”0px” padding_bottom=”0px”][vc_column fade_animation_offset=”45px”][mk_padding_divider size=”80″]

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Brand Guide, and usage guidelines

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[/vc_column][/vc_row][vc_row padding_top=”0px” padding_bottom=”0px”][vc_column fade_animation_offset=”45px”][mk_padding_divider size=”80″][mk_fancy_title size=”30″ force_font_size=”true” size_smallscreen=”30″ size_tablet=”24″ size_phone=”14″ font_weight=”300″ txt_transform=”none” font_family=”Open+Sans” font_type=”google”]

Making a case for re-branding.

[/mk_fancy_title][/vc_column][/vc_row][vc_row padding_top=”0px” padding_bottom=”0px”][vc_column width=”2/3″ fade_animation_offset=”45px”][vc_column_text][text_output]“Coming to a party late”, can have its advantages. It is usually easier to get an overview of what is going on, what is working and what isn’t. It works for cocktail parties and design projects.

In this case, the client had been involved in a website project for quite some time: there are well over a hundred pages of well written medical content. Surprisingly the client was not really engaged in the design aesthetics of the website. Consequently, the website was close to completion before the client realised that the project plan was to work on the visuals concurrently with the content. At that point, it was too late for the development team to go back and redesign.

This is where we entered. Budgets had already been spent. Anything that we would do would be an “extra-budgetary” item. To make matters worse we insisted on a complete rebranding. It is a hard sell, and for the client it is a tough pill to swallow. But the results were worth it.[/text_output][/vc_column_text][mk_padding_divider size=”80″][/vc_column][vc_column width=”1/3″ fade_animation_offset=”45px”][cq_vc_beforeafter beforeimage=”161″ afterimage=”160″ autoslide=”4″ handletooltip=”slide to see before and after images” iconcolor=”#4f4f4f”][/vc_column][/vc_row]