Virgin Hops Elevated Beverages

About the project

Virgin hops was a line of consumer beverages based on the original alcohol-free beer. Different varieties contained CBD, THC, and an energy drink plant extract from South America.

Client location:

Bellingham, USA

The sacred heart images in Catholic devotional art inspired the brand imagery, with the addition of angel wings and a scroll. The different “flavours,” based on the addition of medicinal herb extracts, are indicated by colours and logo variations, including the thorny crown (THC) and the divine light (Energy).

Big ideas

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