Virgin Hops Elevated Beverages

About the project

Virgin hops was a line of consumer beverages based on the original alcohol-free beer. Different varieties contained CBD, THC, and an energy drink plant extract from South America.

Client location:

Bellingham, USA

The sacred heart images in Catholic devotional art inspired the brand imagery, with the addition of angel wings and a scroll. The different “flavours,” based on the addition of medicinal herb extracts, are indicated by colours and logo variations, including the thorny crown (THC) and the divine light (Energy).

Big ideas

Reality is only a consensual hunch.
Lily Tomlin
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